LETTER FROM THE PRESIDENT,  

De Anza Appliance opened in 1972, founded by my father William "Bill" Boucher.  Bill taught at the Polytechnic Institute in the 1980's and always showed an apptitude for engineering and mechanical repair.  We have repaired appliances in Santa Clara Valley ever since.  I joined my father's business out of our garage in Cupertino in the mid 70's and have since moved to several office and showroom locations in the Santa Clara Valley over the last five decades.

De Anza Appliance purchased Wing Appliance in the late 80's and after a short stint off of El Camino Real moved operations and split time between my and Bill's house and mine.  Dad got tired or running parts back and forth and decided to open a retail parts store on De Anza Blvd. and Bark Lane in San Jose and we incorporated in 1985.  My wife Cindy worked with us on and off through those years while helping raise our family.

My brother, David, joined the company on a part time basis while in high school, working the parts counter at the Bark Lane store.  We stayed there for several years until the property manager raised the rent and we found a new location on Stevens Creek Blvd. and Blaney Ave. in Cupertino.  I often laugh recounting how our old landlord, at Bark Lane, said tenants were a dime a dozen; for over two years our old building stood vacant.

My younger brother Earl joined the company while we were in the Blaney Ave. location and learned the service side of the business from Dad and I.  After experiencing growth and success in parts retail and service, my brother and I wanted to expand.  In 1993 we opened the De Anza Maytag Home Appliance Center on De Anza Blvd. in Cupertino .  My father showed reluctance to expand into retail sales, he didn't like the retail side of the business, "Just give me some service calls and send me out on the road."

My older son, Chris joined the team originally helping in the office but expanded his responsibilities to dispatch and showroom sales.  My Dad retired in 1995 and my younger brother Earl decided to leave in 1997 to start his own appliance installation business.  In 2000 we purchased Alamden Appliance bringing our team to twenty-three employees.  Every technician, dispatcher, and parts clerk kept their positions during the acquisition.  My son left in 2003 to pursue his degree in Chico.

It was a sad day November 24, 2004 when we had to shut the door to our Maytag Home Appliance Center.  We moved to a small office on Pacifica Dr. in Cupertino where we continue our service company for in-home appliance repair.  We have come full circle and focus on what we do best.  Quality service in a small family-owned company.  My brother David, and wife Cindy make up our management team today.  Today my younger son, Nick, works part-time with our office team.